In The Black Business Services Larissa Reid is an award-winning entrepreneur, tax strategist, speaker, and founder of In The Black Business Services, where she helps small business owners build stronger, more financially sustainable businesses. Her work has earned her recognition as the 2023 NAACP Bakersfield Business of the Year and the 2024 Beautiful Bakersfield Business Person of the Year.

Beyond business, Larissa is passionate about using entrepreneurship as a vehicle for impact. She is the founder of the In The Black Impact Division, an initiative focused on creating opportunities for women and children to rewrite their stories through education, essential resources, mentorship, and community impact. In 2026, that mission took her to Kenya, where she spoke with women and girls, visited schools, and supported initiatives centered on education, opportunity, and long-term community impact.

As a mother of five, author, and entrepreneur whose own path has been anything but traditional, Larissa believes that where you begin does not determine where you can go. Her message, “Your Story Is Not Over,” encourages others to embrace every chapter of their story and recognize the possibility in what comes next.